PICNIC is Amsterdam's leading annual international event, highlighting creativity and innovation, particularly in media, entertainment and technology. PICNIC brings together and disseminates the ideas and knowledge of the world's best creators and innovators.
PICNIC '08 will be held in the Westergasfabriek (factory) in Amsterdam from September 24 to 26, 2008. PICNIC focuses on bringing together inspiring, creative and innovative individuals. The PICNIC audience includes creatives, artists, scientists, designers, entrepreneurs, thinkers, lawyers, format developers, agencies, cross media content production creatives, advertisers, programmers, investor, writers, filmmakers, journalists, and technology-and service-providers from around the world.
PICNIC '08 comprises a conference (PICNIC Conference), seminars with a strong focus (PICNIC Specials) and workshops (PICNIC Labs) and an international competition to identify the best green product or service, called the PICNIC Green Challenge and fuelled by the National Postcode Lottery.
PICNIC is organised under the direction of the Cross Media Week Foundation, which receives support from numerous companies and organisations as well as the City of Amsterdam and the Dutch Ministry of Economic Affairs.
What happens at PICNIC 08
PICNIC is three inspiring days of ideas, fun and sensory stimulation in media technology, entertainment, art and science. Come and inspire others.
The PICNIC Conference is a high-level plenary meeting of bright, creative minds. The world's best media entrepreneurs, thinkers and creators share their stories. The buzzing heart of the action, the conference attracts more than 1,500 delegates from all over the world for series of groundbreaking sessions.
The PICNIC Specials are focussed seminars, lectures and round table discussions that dive deeper into the PICNIC themes. The Specials attract thousands of people, and actively involve media labs, research groups, professional associations, cultural networks, innovation departments and educational institutions to share their latest insights.
The PICNIC Labs are practical workshops that challenge you to re-imagine your business, develop new products and services, refine ideas and formats and come up with creative business concepts. Products and services developed here will get feedback from experts, and a selection will be demonstrated at PICNIC.
This dizzying festival of ideas will also include top class entertainment, public lectures and master classes, art performances, demo sessions and pitch events, games, challenges and awards, press conferences and product launches, and a spectacular closing party.
PICNIC 08 takes place during the period of 4 weeks of FreeDesigndom.
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